Ideas

Survey - Target Audience Research

Survey Results

Question 1:

From asking this question we were able to identify our age group, our video will mainly be targeted to people between the ages of 16 and 20. I will conduct thorough research to identify what my demographic look for / like to see in music videos.

Question 2 :

The majority of people that answered my survey were female. In order to attract and appeal to our audience our production will include elements that are preferred more by females e.g. love stories.

Question 3:

A range of answers from students, receptionists, teachers to retail assistants.

Question 4:  

This question was mainly asked to help us with our magazine advert, this will give us information on what platforms to include on the magazine cover.

Question 5 :

The majority of those who answered my survey favoured the RnB genre of music. However as we want to be creative and offer our audience something different we have chosen a song from the Indie genre.

Question 6 :  

 This answer, as expected, varied from person to person. People gave artists from many different genres such as pop, rnb, soul and reggae. Some answers included were Beyonce, Adele, Kanye West, Drake, Stormzy and so on.

Question 7 :

Question 7 also had numerous answers however the main themes were performances ( dance routines used to make the video humorous or more appealing) and props used in conjunction with the story being displayed in the video.

Question 8 :

This question was asked to give myself information on what platforms to inlcude on the magazine advert, we decided to include all the platforms bar one, CD stores, as everything is now accessible online people rarely buy from CD stores.

Question 9 :

Question 9 was not asked for a specific purpose however it gave myself and my group member more insight into the patterns of our target audience in relation to music videos.

Target Audience

            RESEARCH INTO TARGET AUDIENCE

Below is the survey I created to distribute to members of my target audience, I distributed my survey to 20 people.

        



                                     
 The results of my survey will be displayed in my next blog post.

Music Video Analysis #2

Andrew Goodwin's music video analysis theory

Click the link below to view my presentation on Andrew Goodwin's theory.

                  https://www.emaze.com/@AZTORRLL/andrew-goodwins-theory

Music Video Analysis #1

Adele - Hello 

Camera Shots:

In the video 'Hello' there a variety of different shot types and distances being used, mainly a lot of close ups emphasising Adele's emotion and drawing our attention to certain objects e.g. telephones.

These four photos are all wide shots, these help us to establish a location and we can clearly see the main locations are the countryside and an abandoned forest.

First Group Meeting

Today me and my group members met, we spoke for around half an hour and in this time we were able to delegate a few roles and also note some ideas that we had.

Prior to this meeting I had discussed with one of my group members an idea of the song we could use; Birdy 'Wild horses'. Today I was able to play the song to all of my group members and they were all happy with the song choice.

We listened to the song a few times to try and get a deeper meaning of the lyrics so that we could have a main idea of what we wanted our music video to show e.g. love or heartbreak and how we could show this to our audience.

Below are some of the ideas I noted down from our first group meeting


Location ideas - Beckton, Southend (seaside), hackney marshes and the Geffrye museum.
Characters - guy and a girl (to show love story)

By listening the lyrics I was able to understand a deeper meaning of the song, the song is about love and a potential heartbreak however the main theme was empowerment. Our next step as a group is to work out a way that we could show this in our own production.
 My group and I  thought the best way we could portray this is through narrative where we are able to show a love story and where it went wrong.

Narrative

                                              https://app.emaze.com/editor/@ATTOQCIQ

Song choices

Below I have linked 3 different songs, theses are my personal song choices which I will bring our first group meeting. Myself and my group members will be able to discuss all our choices together and pick a song that we all agree on.

1.    

2.

3. 

Welcome to my A2 Media Studies Blog

Hello, welcome to my A2 Media Studies blog. I am Tia Witter - Bryant and on this blog I will be completing my A2 Media Studies coursework. I will be completing the main task, and then evaluating what went well and what could have been improved. The OCR production brief states that we have to produce a campaign to promote an album release which includes; planning, filming and editing our own music video. I will also be creating a digipak and magazine advert to accompany my music video.

Birdy - Profile