Music Video Analysis 4

                                https://www.emaze.com/@AZTQCCLQ/beyonce-heaven


not complete

Filming Day#4

Today I filmed the flashback of the couple on a date, however I ran into some problems doing so. The area we chose to film in ' Kings Cross Granary Square ' was extremely busy and as I was the only member of my group present it was extremely hard to direct the couple and film at the same time. Due to the male's busy schedule I don't know when we'll be able to film the remainder of the shots as I didn't get a variety of shots, to make sure I don't into this problem again I should always have my shooting schedule with me as I had to rely on the storyboard which wasn't as detailed.

Granary Square, Kings Cross

Couple - Nikita(actress) and Aron(actor)

Due to the problems faced on this day I will have to meet with the actor and actress to film some more footage of them on a date so that our narrative flows better and is easier for our audience to understand.

Music Video Analysis #3

Filming Day 3

Today I was able to film the rest of the shots following on from our last session. We filmed at Old Billingsgate Walk where I was also able to capture some scenery shots. At first there was some trouble with the lighting however after adjusting some settings on the camera my problem was resolved. After looking back at the footage theses shots will be best placed at the beginning of our music video to show the female upset, looking lost and confused about the end of her relationship.

The location we filmed in there were a lot of tourist attractions in the background such as Tower Bridge and The Shard we took advantage of this and included it in our video.

My main aim during filming day 3 was to make sure that the female protagonists feelings of sadness and hurt were portrayed which will in turn allow our audience to connect with our music video better as they can sympathise and empathise with her.
 I made sure this was done in a number of ways :
1 - close ups of her facial expressions will allow our audience to easily identify what the female is feeling
2 - choice of clothing / the female was dressed in dark colours to emphasise her mood
3 -

Actress Profile

Nikita Holloway

Nikita Holloway will playing the part of the broken hearted female who finds the strength to leave her damaged relationship with her boyfriend although she is hurt. Nikita is our protagonist and our music video will be focusing on the ending of a bad relationship although her and her boyfriend shared good times and memories the love is now lost. Myself and my group have decided to portray this using a narrative, we'll show the happy times of the relationship and how the female is feeling during the sad times and also how she moves on showing her strength.

My own research into our target audience displayed that our audience would be females between 18 and 25, the decision to use a female between these ages will allow our audience to connect better with the emotions being portrayed in our video. I believe that it is particularly important for the audience to connect with the main character of our video as it directed towards them, we want to make sure that we create something appealing and interesting to our audience.

Filming Day 2

Today we were able to film for the first time with our chosen actress. As a group we made the decision to have the female wear dark colours to portray her emotion about her lost relationship. We made this decision as the shots we were filming were of a particular part of the song where the female is singing about her sadness and betrayal of her lost love.

Nikita Holloway

Nikita Holloway and group members.

Today was a successful day as we were able to shoot everything we planned for this day and some extra footage of the female and the location including close ups and wide shots. 

*click to enlarge image*

Lyric decoding

Today I sat down and spent some time decoding the lyrics whilst repeatedly listening to the song, this allowed me to understand the actual meaning of the song. By doing so I was able to link what ideas we had as a group to different parts of the song whilst also coming up with new ideas to propose to my group members during our next group meeting. Doing this task helped me to efficiently plan what shots we wanted to film on what days.